“God works in mysterious ways.”

Career history

When I told my pastor I was going to study marketing at Aston University, he said, “I thought you were going to do theology?” I began my career as a graduate trainee within the WPP group and later worked across WPP and Omnicom agencies before founding my own consultancy, Loveable.

I’ve been privileged to work with brands such as Disney, Wrigley, O2, Royal Mail, Barclays, and Oxfam.

Today I serve as Chief Strategy Officer at OLIVER, helping brands combine creativity and AI to transform their marketing.

Beyond my day job, I’ve supported several Christian organisations — including the Christian Conference Trust, the Pentecostal Community Bank and Premier — using marketing to help advance their mission. My pastor might say, “God works in mysterious ways.”

Tell us something about yourself we wouldn’t expect? 

As a teenager, I was England’s No. 4 triple-jumper.

Why did you decide to become a trustee for Premier? 

I passionately believe in Premier’s mission and have seen first-hand the difference the team makes. Seeing Premier from the inside inspired me to put my hand to the plough.

Why is this important to you? 

In a world that so often feels short on hope, sharing the good news of the gospel is paramount.

What would you want with you if stranded on a desert island? 

Assuming anything’s possible, I’d take a Bible and two bits of Star Trek kit: a replicator and a holodeck.

If you could invite anyone (past/present) to be at your dinner party, who would you choose and why? 

I’d love to host Moses, Peter, Charles Harrison Mason and G. T. Haywood, leaders who built movements of faith against fierce opposition, limited resources and without modern technology. I’d want to ask how they inspired people to believe, organise and persevere when the odds were stacked against them.

“Jesus Christ is the same yesterday, today, and forever.”

 Hebrews 13:8